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Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their […]
Conversion
Top Conversion Optimization Resolutions for the New Year: Measure Revenue Per Visit
Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their […]
Top Conversion Optimization Resolutions for the New Year: Behavioral Targeting & Personalization
Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their […]
Truths, Myths & Advice on Pricing Conversion Optimization Services
By Dennis van der Heijden CEO & Co-founder, Convert Insights Over the last year, I’ve spoken to hundreds of entrepreneurs, marketing experts, analysts, consultants and agencies either buying or selling conversion rate optimization services. One of the most common questions I get asked is: “Do you know what others charge for their services?” Clients […]
5 Magical Secrets to Better Landing Pages
By Mary D’Alatri Director of Account Services, ion interactive As both an optimization expert and an educator, it’s exciting to see marketers becoming more experienced and adventurous in what they’re doing with their landing experiences. But, this is a field that’s constantly evolving and because of that, there are always new secrets to be discovered […]
