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By Brian Massey Conversion Scientist, Conversion Sciences LLC Whatever kind of website you’re running, you’re likely to be publishing…something. So you don’t just need a marketing team. You need a “markishing” team. And your markishing team needs a story teller. Because, let’s face it, people remember a good story. They share good stories. Most web […]
Conversion
The Missing Lead-gen Metric: Lead-to-Sale Conversions
By Jeremy Leonard Senior Vice President, Strategy and Operations, MediaWhiz The science of microsite and landing page conversion applies to lead generation sites as much as it does to home pages. While it is tempting to focus squarely on designing websites so they have high conversion rates, it’s important that marketers also pay attention the […]
Pooh, Doggcrapp, Fishing: Reasons to Come Hear Me Speak at the Conversion Conference
By Nik Rajpal VP of Client Services, Exclusive Concepts Noted honey expert, Winnie the Pooh, once said “Before beginning a Hunt, it is wise to ask someone what you are looking for before you begin looking for it.” A classic problem with many conversion optimization programs is that they lack direction in the hunt […]
You Want Higher Conversion Rates? Generate Mobile Phone Calls
By Jason Wells CEO, ContactPoint The principal byproduct of the mobile marketing explosion is a dramatic increase in the number of phone calls businesses receive. Consider the research: – Google says that mobile search volume will surpass desktop search volume by 2013 or, perhaps, early 2014. (That’s just a few months away). – Recent […]
Beyond Conversion Basics: Measuring Micro-conversions
By Aaron Maass Managing Director, MaassMedia In the world of digital analytics, a conversion is generally defined as the successful completion of a specific goal online. It is easiest to tie goals to an e-commerce transaction, but in reality only about 28% of websites offer the ability to buy. So how can and do the […]
