717 798 3495
By Mike Perla Director of Conversion Optimization & Creative, Fathom Online Marketing When it comes to converting visitors, addressing usability issues – or “friction” – should frequently be your first step. No matter how compelling your business offer, you will certainly lose conversions if visitors have difficulty absorbing your content or determining what step […]
Conversion
Conversion Optimization for the Real World
By Jenny Halasz President, JLH Marketing, Inc. Conversion Conference is coming up in October and I’m excited to be speaking. I’m also planning to attend a lot of sessions and hoping to get the answers I need to those burning questions like how to properly use slides on a homepage, and what color should […]
6 Ways to Get Your Boss to Send You to Conversion Conference in Fort Lauderdale, Florida
We know how it feels when you’re dying to attend an industry event but cringe at the prospect of selling the idea to your boss. So with just a few days left till our Early Bird deadline, we’ve compiled six of the most effective ways to help you get the confidence to finally ask your […]
Learn from Amazon.com’s Targeting Mistake and Boost Your Conversion Rates Further
by Rich Page When we think of Amazon.com, we often think of the fantastic personalized recommendations and content suggestions they provide while browsing their website. And they are great at doing this on their product pages and shopping cart. BUT. They are making a major mistake on their homepage that is really limiting their visitor […]
Conversion Optimization for Deep Impact
By Chris Goward Co-founder and CEO, Widerfunnel Marketing Optimization If you’re still just tweaking and tuning your landing pages, you’re missing out on the bigger potential of comprehensive conversion optimization. Landing Page Optimization (LPO) has had a lot of attention over the past few years, and with good reason. The math is compelling. When […]
