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Widerfunnel CEO Chris Goward on the Pitfalls of Being Tool-centric and His Take on SOPA and PIPA Editor’s Note: With Conversion Conference 2012 San Francisco just around the corner, we thought it’s about time you learn a bit more from each of our speakers. So we put on our journalist/paparazzi hat and placed each speaker […]
Conversion
You Ask, They Answer: Conversion Conference 2012 Speakers’ Q&A Series 1
Usertesting CEO Darrell Benatar on Hot Trends and the Best Italian Food in San Francisco Editor’s Note: With Conversion Conference 2012 San Francisco just around the corner, we thought it’s about time you learn a bit more from each of our speakers. So we put on our journalist/paparazzi hat and placed each speaker on the […]
Developing a Remarketing Strategy
By Linda Bustos Director of Ecommerce Research, Elastic Path Software This post is the second in a 2-part series on getting started with remarketing (also known as retargeting). In my previous post I discussed how remarketing works. Today we examine ways to nail down your strategy before picking a remarketing tool and setting up […]
Zero Steps to Copy That Will Make Visitors Stick
By Brian Massey Conversion Scientist, Conversion Sciences, LLC A good writer can create images better than a graphic designer. Whenever we design a Web site, we inevitably ask our graphic designers to give us three comps. Then we, the completely unqualified non-graphic-designers decide which one we “like” best. We might even ask a […]
Are You Ready for Remarketing?
By Linda Bustos Director of Ecommerce Research, Elastic Path Software Have you ever visited a website and suddenly ads for the site are virtually EVERYWHERE you go on the web? Chances are, the website hasn’t purchased ad space on all your favorite sites, it’s simply retargeting you. Retargeting (also known as “remarketing” and “remessaging”) […]
