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By Jeff Eckman CEO, Big Giant Conversions “Half the money I spend on advertising is wasted; the trouble is I just don’t know which half.” —John Wanamaker, 1838 to 1922* Thanks to modern marketing technology and the commercialization of the internet, we now have the tools to know which half of John Wanamaker’s […]
Conversion
Is Your Web Site a Swiss Bakery Lady?
By John Ekman Chief Conversionista, Conversionista! In the 90’s I studied Engineering Physics for one year at the Technical University of Lausanne, Switzerland. I studied stuff like Quantum Mechanics, Solid State Physics, Complex Analysis and similar. In French. No kidding. It was not easy, but actually not as hard as you might think. However, […]
Are You Learning from Your PPC?
By Robert Brady Director of PPC Conversion, Trafficado Pay-per-click (PPC) advertising is popular with internet marketers because you can track everything. You know exactly what search queries are triggering your ads, you know how much each click costs, you know which ad gets the highest click-through rate (CTR) and you know which clicks turn […]
Covering the process, tools and skills needed to increase conversion, leads and sales
The following is an interview with Ben Jesson from Conversion Rate Experts, conducted by Dave Chaffey from Smart Insights. Many web consultants have relevant-but-similar backgrounds. They’re experts at design, or pay-per-click advertising, or another standard specialty. But when I recently met Ben Jesson and Karl Blanks from Conversion Rate Experts their background didn’t fit the […]
Increase conversion through personas
By Howard Kaplan CEO Future Now Contrary to what you may assume, Persuasion Architecture personas are not about identifying the “type” of each individual who visits your website so you can control exactly what you show them (ie – the goal is not to enable dynamically loaded content). Personas are about focusing your attention on […]
