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Web Professional Minute recently interviewed Steve Krug, Author of, “Don’t Make Me Think” & “Rocket Surgery Made Easy” and posted this video, titled, “Usability Doesn’t Have to be Complicated” – Interview with Steve Krug, on their site on September 30th, 2011. Since Steve will be Keynoting Conversion Conference East this month, we thought it would […]
Conversion
9 Proven Tips for Improving Your Ecommerce Conversion Without Breaking the Bank!
By Amy Africa CEO, Eight by Eight Web Usability Expert Navigation accounts for over half your success online. If I can’t find it, I can’t buy it. These days, navigation comes in all shapes and sizes: top, left, bottom, right (although righthand navigation is usually very risky so you don’t see it a lot) and […]
The Dark Side Of Usability: When Business Goals & User Goals Collide
By Lance Loveday CEO, Closed Loop Marketing We’ve all experienced it at some point; the sneaking suspicion that those we’ve chosen to trust may not be entirely worthy. Take web sites, for example. We visit a web site, look around and like what it has to offer. We want to believe that the site—and the […]
Actionable Insight from Form Completion Rates
By Jennifer Veesenmeyer Chief Operating Officer, Stratigent Stratigent was recently engaged by a global company to analyze lead generation forms across more than two dozen company websites and microsites. Although many of our findings were specific to that client, several key learnings would be valuable to any marketer looking to optimize their lead generation forms. […]
Start a Conversion Optimization Conversation
By Todd Barrs, Webroot Software & VisitorCentric It is old news that communication is critical in nearly every facet of business, and conversion optimization is certainly no exception. Conversion optimization, by nature, requires interdepartmental coordination to ensure strategic alignment with an organization’s overall vision and marketing efforts. Failure to communicate leads to divided efforts, mismatched […]
