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Is pushing so hard for the close actually costing you money? The answer may be a difficult truth to accept. Is it counterproductive to squeeze the sales funnel in the hope that more dollar signs come out? How to Tell if You Are a Greedy Marketer Let’s start with the assumption that you are already […]
Conversion
Conversion Conference 2016 Videos Are Here!
If you were unable to attend our highest-rated and sold out Las Vegas conference, you now have an opportunity to experience all the sessions for a full year. We recorded every session at the show! 30+ hours of educational content All 40 sessions and 3 world-class keynotes High-quality professional audio and synchronized PowerPoint slides Split-screen […]
10 Web Design Best Practices from the Top 50 Websites
Even for marketers, design standards aren’t something you think about a lot. But for web designers, they’re critical. “Standard web conventions” are web design standards and best practices. They’re a set of rules that web designers follow, knowing that they align with visitors’ expectations. They are guidelines for clarity and usability. But what is standard, really? […]
The Ultimate List of High Converting Call-to-Action Power Words
One secret to compelling readers to act is… Tell them to. Tell your reader what to do next. Loudly and proudly. I’m talking about the call-to-action, or CTA. You need one on every page. So if you want to increase your conversion rate, comb through your website, find the pages that lack strong CTAs, and […]
How to Build A High-Converting Website
I know you. You get tunnel vision when working on your website: you know each and every page intimately because you’ve approved every image, headline, and all the body copy. You’ve wrestled with how to display the call to action. So it’s impossible to be objective about your own website. That’s true even if your job […]
