You put a lot of effort into your landing pages. You follow a process to analyze all the pages in your conversion funnel and identify where people drop out, then you run A/B or multivariate tests to improve those pages. And your conversion rates are increasing as a result. Congratulations! But what are you doing to reduce […]

We have used analysis and testing to find significant increases in revenue and leads for hundreds of companies. For each we fashion a unique strategy for what to test and where to start on the site. However, there are several conversion optimization strategies that we consider when deciding how to find wins quickly and consistently. […]

Landing pages rule. Blah. Homepages suck. Blah. Do some A/B testing. Blah. Base your optimization strategy on customer feedback. Blah. All of those statements are true. But they sound boring and being boring is lame. It’s twenty sixteen and I refuse to be lame. If you want to be a non-lame marketer, it’s really easy. Read […]

In another blog post, I talked about the dangers of over-segmentation. Although I said segmentation is helpful, I didn’t elaborate on how segmentation should be done. Some readers even thought I was disparaging segmentation, which wasn’t my intent. That post was aimed at helping marketers who have become over-enamoured with the promise of technology alone solving marketing […]