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The highest achievements of humankind – walking on the moon, inventing written language, harnessing the power of the atom. Or are they? THE FAILURE OF REASON What if I told you that all of these are happy accidents and a by product of the real reason that human brains evolved? Humans are in fact the […]
Conversion
Using Visuals to Improve Conversions
Humans are highly visual creatures. In fact, a large part of our brain is devoted to visual processing, and scientific research abounds about how visual imagery helps us cut through the information clutter and process data more efficiently. Armed with this knowledge, it’s no wonder that Web designers and digital marketers make ample use of […]
Invest in Conversion Rate Optimization to Build Your Brand
It can often seem that conversion optimization conflicts with brand and image marketing. In some cases, this is true. A recent infographic from the New Jersey Institute of Technology’s Online Master in Business Administration program (NJIT) got us to thinking about the importance of branding to any conversion optimization effort. How a Conversion Scientist Thinks […]
The Conversion Maturity Model: CRO and Organizational Growth
We know that infants flop before they crawl, crawl before they walk and walk before they can run. So I find it surprising that so many companies try to start their conversion rate optimization (CRO) process at a sprinter’s pace. Just as you wouldn’t expect an infant to get up on two feet and run […]
Using Luck To Your Startup’s Advantage
In this article that originally appeared on Fast Company, Dynamic Yield CEO Liad Agmon debunks the notion of luck based on superstition and encourages entrepreneurs to embrace probabilities and trust their gut. Luck, I would argue, is one of the most important factors in deciding whether a startup succeeds or fails. While hard work and great […]
