What Does “The Next Level” for Digital Marketing Look Like?

“We want to take our marketing to the next level.” We hear that often. But with digital marketing becoming more complex by the minute, what does the “next level” even look like? It’s Holistic With cross-device and cross-channel behavior becoming more the norm than the exception, marketing programs that are siloed by channel are going […]

2015’s Top 25 Conversion Rate Optimization Experts

Our friends at Hanapin Marketing (PPC Hero) recently released the results of their poll on who’s who in the conversion rate optimization field. We were delighted to find familiar faces in the final result, notably Conversion Conference founder and chairperson Tim Ash and a bevy of experts who’ve spoken at a ConvCon event. PPC Hero […]

8 Qualities of Successful Conversion Rate Optimizers

One of the highlights of Conversion Conference Las Vegas 2015 was Closed Loop CEO Lance Loveday’s keynote presentation. Lance shared the results of a study on the qualities shared by the most successful conversion rate optimizers. Lance’s keynote shed light on the cognitive style, personality, and motivations that differentiate the CRO masters from the rest. […]