“We want to take our marketing to the next level.” We hear that often. But with digital marketing becoming more complex by the minute, what does the “next level” even look like? It’s Holistic With cross-device and cross-channel behavior becoming more the norm than the exception, marketing programs that are siloed by channel are going […]
Conversion
2015’s Top 25 Conversion Rate Optimization Experts
Our friends at Hanapin Marketing (PPC Hero) recently released the results of their poll on who’s who in the conversion rate optimization field. We were delighted to find familiar faces in the final result, notably Conversion Conference founder and chairperson Tim Ash and a bevy of experts who’ve spoken at a ConvCon event. PPC Hero […]
34 Painful Lessons Amy Africa Learned from Failed Conversion & Testing Strategies
Everybody makes mistakes, but no one likes to talk about them. Optimization and ecommerce expert Amy Africa is one of the few exceptional people who isn’t afraid to admit and talk about failures. At Conversion Conference Las Vegas, Amy frankly talked about the things she’s done that were complete flops so others can learn from […]
8 Qualities of Successful Conversion Rate Optimizers
One of the highlights of Conversion Conference Las Vegas 2015 was Closed Loop CEO Lance Loveday’s keynote presentation. Lance shared the results of a study on the qualities shared by the most successful conversion rate optimizers. Lance’s keynote shed light on the cognitive style, personality, and motivations that differentiate the CRO masters from the rest. […]
Digital Marketing Trends, Challenges, and Top Optimization Pet Peeve with Tim Ash
Conversion Conference Las Vegas kicks off tomorrow! In case you didn’t hear, the conference SOLD OUT on Friday – the Rio is going to be packed to the roofs with conversion optimizers from 27 countries. We know you’re as excited as we are for the big show so here’s an interview with Conversion Conference founder […]