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Ever wonder what significant learnings the conversion rate optimization veterans have acquired from spending years in the trenches? Well, you’re about to find out. We reached out to our friends of world-renowned CRO and testing experts and asked them about the most important lessons they’ve gained from their optimizing experience. Here’s what they had to […]
Conversion
Eight By Eight CEO Amy Africa Talks About Digital Marketing Trends, Failure, and Her Top Optimization Pet Peeve
Today we have Amy Africa, the CEO of Eight by Eight. Amy Africa has been in the forefront of web usability studies, web design improvement, and successful e-commerce for more than 15 years. Her intensive experience in field testing and web user studies has made her one of the most in-demand usability and ecommerce experts. […]
Using Marketing Strategy for Building Online Trust
There are many well-known techniques to build trust on your website, including using real testimonials, incorporating trust-building 3rd party seals, showing logos of prominent customers, leveraging social proof and more. And you should use as many of those techniques as possible on your site! After all, trust concerns are one of the biggest reasons potential […]
The Road to Higher Conversion
Prioritization is hard, even for conversion professionals with years of experience. For newcomers, this can become downright daunting. There’s split and multivariate tests, the need to evaluate whether or not a full web site redesign is required, and planning the the user experience for multiple devices and screen sizes. But that’s not the end of […]
How Your Customers’ Social Behavior Can Drive Conversion
Even as digital technology advances at unprecedented rates, nothing is more powerful when it comes to consumer buying decisions than simple word of mouth. In fact, for marketers the most significant use cases for online behavior are those in which social media serves to amplify the power of word of mouth and trusted recommendations. We […]
