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Your site’s visitors have ADHD. If they don’t like what they see within 1/20th of a second, they’ll hit the back button and go to your competitor’s site. So before you obsess over all the conversion principles for your landing pages, the first job your pages need to do is simply prevent people from hitting […]
Conversion
Beware: 5 Wicked Lies Conversion Consultants Are Telling You
Lie #1: “Improving conversion starts with color testing your buttons. Button testing is THE most important thing because red/orange/green/rainbow/polka-dotted/zebra-spotted buttons perform x times better than any other color buttons.” You know what? Red/orange/green/rainbow/polka-dotted/zebra-spotted buttons can perform x times better than any other color buttons and in the big scheme of things, there are hundreds (yes, […]
Big Data and CRO: Do You Need A Data Scientist on Your Team?
Just a decade ago, conversion rate optimization (CRO) was the playground for early adopters who demonstrated that website traffic means nothing if visitors do not convert into customers. Today, CRO has become an important staple for all digital marketers, whose success often hinges on the quality and quantity of data they have to drive their […]
11 Culprits of Poor Website Conversions
You’ve got it going on with your keywords. You’re ranking high. The traffic is coming now. Web-a-palooza. Party time. Cha-chiiiiiing. Not so fast Master Webmeister. It seems visitors are bugging out before they click a single thing. This buzz-kill problem is called “bounce” in web speak. I call the culprits “website conversion killers.” You probably […]
4 conversion optimization trends and tips to watch for in 2015
Although the holidays have come and gone, that doesn’t mean marketers should take their figurative foot off the pedal in terms of accelerating conversion rate efforts. With New Year’s resolutions in full swing, it’s time to ramp up outreach efforts. There are a handful of things advertisers should keep an eye out for in the […]
