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They came. They added items to their cart. They left. If this sounds like your ecommerce visitors, you’re not alone. The average shopping cart abandonment rate is still at 69.23%. Of course, there are a lot of reasons why visitors do not convert at every visit. Some of those reasons are beyond your control, like […]
Ecommerce
Personalize the Customer Experience With Geo-Targeting
Geo-targeted advertising has become an important tool for retailers, allowing them to reach customers with individualized content. By obtaining users’ locations, you can approach them with specific offers, direct them to nearby shops and use their weather conditions to recommend a product – to name a few use cases discussed here. Futhermore, hyper-local targeting allows […]
Personalization and Your Customers’ Ecommerce Journey
Online shopping is no longer about the utility of the website or the moment the customer makes a transaction. Today’s e-commerce sites have become places to curate brand personality and create meaningful connections with customers. “#Ecommerce sites now curate brand personality & create connections w/ customers” – @thegrahamcooke #cro Click To Tweet Personalization doesn’t simply instill loyalty […]
Social Shopping: Make the Most of Your Online Customer Communities
In a previous blog post we talked about making the most of your socially active customers. But what about the groups of people shopping on your website right now who have interests in common with your brand and each other? How can you help these customers connect socially and at the same time enhance the […]
Must-Attend Sessions for Optimizing Your E-commerce Business
Conversion Conference Las Vegas is happening in less than 3 weeks so we thought we’d help you plan your stay with us. To start with, we picked out the must-attend sessions for folks running e-commerce businesses, with your top priority areas in mind: personalization, mobile, and end-to-end conversion rate optimization. Optimizing E-commerce Conversions with Real-Time Web […]
