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You can spend all kinds of ad dollars getting people to your site. You can invest in SEO to get people to your product pages. You can offer the most competitive prices and free shipping to tempt people to load up their shopping carts. But if you can’t make the checkout process fast on every […]
Ecommerce
Where Is Your Ecommerce Site Hurting the Most?
Optimizing your E-commerce web site is no small feat. So you better start in the right place. Too often we run into E-commerce teams that have fallen into the habit of “shotgun AB-testing”, they spray AB-test all over the place with no clear idea of how to prioritize their testing. Our E-commerce Effectiveness analysis will […]
7 Key Performance Indicators for eCommerce You Should Be Tracking
A lot of online business owners might think that the only thing they need to worry about is keeping track of how many people are buying their products. And while that is certainly true, there are a number of Key Performance Indicators (KPIs) that you should keep your eye on in order to make sure […]
10 Trends in eCommerce Business Evolution for 2014
We’re halfway through 2014 – it is time to plan for the future and get new ecommerce plans lined up for the peak shopping season. The industry is always evolving, which opens new doors to experiment with online marketing, shopping experience and ecommerce operations. So, what is in store for us? Cyber Monday might become […]
6 Steps to Emotional Design that Increased eCommerce Revenues in 30 Days
Fact: In 2013, 50% of potential customers online abandoned the checkout page without completing their purchase. (more facts) The bottom line: In less than 1 month, a top fashion ecommerce site increased its revenues by 86% and their average revenue per visit by 117%. What: Conversioner teamed up with one of the top fashion e-commerce […]
