Should showrooming be keeping retailers up at night, particularly amid a competitive holiday shopping season? Is the growing practice a valid concern, or is it the unknowns, like who is showrooming, how, when and why, that are most worrisome? To uncover the realities of showrooming behaviors in stores and learn, most importantly, whether retailers are […]
Ecommerce
Lessons US Online Retailers Can Learn From International eCommerce Sites
By Yulia Smirnova CEO and Founder, CommerceBrain Image source Growing eCommerce business is not a feat for the fainted heart, especially if you do so in a developing market. eCommerce entrepreneurs in Brazil, Russia, India and Singapore are dealing with logistics, lack of suitable ecommerce technology and untrained staff. Yet, they still […]
Do you deserve an academy award for e-commerce conversion rate optimization?
Think of your favorite online shopping site. You know, the first website you think of when you’re itching to buy something, the one that’s on your mind when you fire up your browser and get ready to part with the money in your wallet. Or even the site you visit when you’re just depressed and […]
4 Tips to Dominate the Retail Pricing War
By Jon Morris Founder & CEO, Rise Interactive Showrooming–when shoppers peruse brick and mortar stores but purchase online–is alive and well. Here’s how to get customers to buy from you. If you’re in retail, listen up. A study conducted by Empathica showed that while in stores, 55 percent of smartphone owners compared prices between […]
Learn from Amazon.com’s Targeting Mistake and Boost Your Conversion Rates Further
by Rich Page When we think of Amazon.com, we often think of the fantastic personalized recommendations and content suggestions they provide while browsing their website. And they are great at doing this on their product pages and shopping cart. BUT. They are making a major mistake on their homepage that is really limiting their visitor […]