Retailers Should Embrace Showrooming

Should showrooming be keeping retailers up at night, particularly amid a competitive holiday shopping season? Is the growing practice a valid concern, or is it the unknowns, like who is showrooming, how, when and why, that are most worrisome? To uncover the realities of showrooming behaviors in stores and learn, most importantly, whether retailers are […]

4 Tips to Dominate the Retail Pricing War

  By Jon Morris Founder & CEO, Rise Interactive Showrooming–when shoppers peruse brick and mortar stores but purchase online–is alive and well. Here’s how to get customers to buy from you. If you’re in retail, listen up. A study conducted by Empathica showed that while in stores, 55 percent of smartphone owners compared prices between […]