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by John Lawson CEO, ColderICEMedia The term “Social API” doesn’t carry the same meaning as the technical term “API”, but it is close. “API” is a technical acronym for “Application Program Interface”, a base code that is included in software that allows software components to communicate with each other. For example, we’re all familiar with […]
Ecommerce
Is Your Web Site a Swiss Bakery Lady?
By John Ekman Chief Conversionista, Conversionista! In the 90’s I studied Engineering Physics for one year at the Technical University of Lausanne, Switzerland. I studied stuff like Quantum Mechanics, Solid State Physics, Complex Analysis and similar. In French. No kidding. It was not easy, but actually not as hard as you might think. However, […]
Are You Learning from Your PPC?
By Robert Brady Director of PPC Conversion, Trafficado Pay-per-click (PPC) advertising is popular with internet marketers because you can track everything. You know exactly what search queries are triggering your ads, you know how much each click costs, you know which ad gets the highest click-through rate (CTR) and you know which clicks turn […]
How to Accelerate Your Business with Content Marketing
By Arnie Kuenn President, Vertical Measures If your business has been stalling right along with the economy, you might get a much-needed boost from content marketing. Content marketing is the creation, sharing, and distribution of information that’s relevant to customers you want to attract, engage and retain. Content can be informational, educational, promotional, or […]
Why Shopping Cart Abandonment Might Be A Good Thing
It has been a personal quest of mine for some time to understand online buyer behavior. On average, 71% of shopping carts are abandoned without a purchase. But, what are the unique predictive factors that determine the likelihood of an abandoner becoming a buyer? Research has told us why visitors say they abandon. For example, […]
