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By Amy Africa CEO, Eight by Eight Web Usability Expert Navigation accounts for over half your success online. If I can’t find it, I can’t buy it. These days, navigation comes in all shapes and sizes: top, left, bottom, right (although righthand navigation is usually very risky so you don’t see it a lot) and […]
Ecommerce
4 Tips for Improving Your Email Conversion Rate
Corolyn Nye Email Marketing Manager, USAData Sending timely and relevant communications to your email file is a necessity in driving qualified traffic to your site. Simply increasing your traffic numbers may be the first step, but it won’t mean anything until those visitors convert into buyers. Below are four tips to optimize your email program […]
Relentless Innovation: How to Create a Tenfold Increase in Your Online Store Sales
How Rob Snell and his brother Steve took increased sales for their online family business, Gun Dog Supply, using e-commerce and a lot of Relentless Innovation.
Retargeting Emails – Do E-commerce customers like or loathe them?
By Charles Nicolls, SeeWhy At SeeWhy, when we first launched our remarketing service in 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that while remarketing might be a great idea for ecommerce websites, it’s not a great idea for consumers. He likened emails following up on abandoned shopping […]
All Conversions Are Not Created Equal: 3 Steps to Optimize on Value
By Seth Berman, Blue Shield of California In the exploding space of “online2offline” commerce, post-click marketing takes on special significance, and increased complexity, as compared to conversion in a strictly ecommerce environment. In this O2O world, a conversion can take many possible forms including phone calls, registrations, lead form submits, whitepaper downloads, local merchant purchases […]
