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Kicking off a drip nurturing campaign? Creating an auto responder email to go out when a form is submitted? Great! But before diving in and automating the processes take a minute to consider some simple but very important email automation guidelines. When automating communication with customers, leads, or other parties there are certain rules of […]
Email Conversion
Email drives almost two thirds of mobile conversions
By Charles Nicholls Founder & Chief Strategy Officer, SeeWhy Mobile conversions on smartphones and tablets grew rapidly in 2013, and now account for 19% of ecommerce conversions, representing a growth rate of 46% over the last 6 months. This growth can be attributed to widespread adoption of smartphones and tablets, ‘always on’ shopping, […]
Why You Need to Test Lightboxes – The Justin Bieber of Email Marketing
By Hunter Boyle Senior Business Development Manager, AWeber Lightbox forms are a lot like Justin Bieber: You either love ‘em, or hate ‘em, but lately you see ‘em everywhere – because they still pull in big crowds. Every time I speak about email optimization, I ask the audience where they stand on lightbox forms. […]
4 Tips for Improving Your Email Conversion Rate
Corolyn Nye Email Marketing Manager, USAData Sending timely and relevant communications to your email file is a necessity in driving qualified traffic to your site. Simply increasing your traffic numbers may be the first step, but it won’t mean anything until those visitors convert into buyers. Below are four tips to optimize your email program […]
