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Having worked both in the Landing Page Optimization (a.k.a., Conversion Optimization) and Social Media sides of marketing, I am amazed how quickly the latter stole our hearts and minds, while the former continues to be a mystery for most marketers. When I set out to write the LPO Benchmark Survey for MarketingSherpa this January (publication […]
Engagement
QR Code Conversion Optimization
By Todd Barrs Sr. Manager, Website Optimization at Webroot Software & Founder of VisitorCentric.com QR codes (quick response codes) are a great way to quickly move potential customers from the offline world to the online world where we have far more ability to track and provide a targeted and relevant user experience. Unfortunately, many QR […]
Beyond the Click: Online Experience Streams
by Patrick Bultema, CodeBaby Much of the focus on optimizing website results has been around “clicks.” For instance, we’ve focused on how to make a landing page more effective at getting a visitor to click on the desired button, to get that crucial first click. Similarly, we’ve focused on how to make an eCommerce page […]
Start a Conversion Optimization Conversation
By Todd Barrs, Webroot Software & VisitorCentric It is old news that communication is critical in nearly every facet of business, and conversion optimization is certainly no exception. Conversion optimization, by nature, requires interdepartmental coordination to ensure strategic alignment with an organization’s overall vision and marketing efforts. Failure to communicate leads to divided efforts, mismatched […]
