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Why are so many brands raving about content marketing? Well, because it works. Or, more accurately, it can work. But is it working for your team? Or are you crafting quality content, investing time and resources into the distribution of that content and then falling short of your lead and revenue goals? Chances are you’re […]
Lead Generation
How to Create Written Content that Generates Leads
Do you need more leads? Are you looking for creative ways to use your blog content to improve your conversion process? In this article, you’ll discover how to identify and patch the weaker part of your funnel by writing the right type of content. How Content Drives Leads Written content works in many ways. Some […]
The Missing Lead-gen Metric: Lead-to-Sale Conversions
By Jeremy Leonard Senior Vice President, Strategy and Operations, MediaWhiz The science of microsite and landing page conversion applies to lead generation sites as much as it does to home pages. While it is tempting to focus squarely on designing websites so they have high conversion rates, it’s important that marketers also pay attention the […]
Research Reveals that Firms Generating Leads Online Grow Up to 4X Faster
By Aaron Taylor Partner & Co-Founder, Hinge Historically, professional services firms have been slow to embrace new marketing techniques. After all, referrals and face-to-face networking have gotten the job done for decades. Why change now? Well, we have a few pretty good reasons. While researching our new book, Online Marketing for Professional Services, we uncovered […]
