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By Michael Mace Mobile Strategist, UserTesting A few months ago I attended a meetup where mobile developers were talking about their application design challenges. One of the developers discussed her company’s troubles with online criticism from customers. Just a few negative reviews can sour the sales for an application permanently, she said. An Android staffer […]
Mobile
Increasing Conversions in a World of Convergence: Must-Attend Sessions for SoLoMo Marketing
It’s an exciting time to be a marketer. With buzzwords such as SoLoMo (a term that describes how technology continues to blur the lines between social, local, and mobile) being constantly tossed in marketing blogs, tech news, and on social media, today’s digital marketers have their hands full trying to juggle multiple marketing touch points […]
Three Marketing Tactics for Grabbing the Attention of the Emerging Apple Demographic
By Charles Nicholls Founder and Chief Strategy Officer, SeeWhy When Orbitz admitted that it ranks products differently for Mac users, citing 20-30% higher average order values, much comment was made about the difference between Mac and PC customers. But new research shows that this is only half the story. When you factor in mobile devices, […]
Top Conversion Optimization Resolutions for the New Year: Optimize for Mobile and Tablet
Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their […]
You Want Higher Conversion Rates? Generate Mobile Phone Calls
By Jason Wells CEO, ContactPoint The principal byproduct of the mobile marketing explosion is a dramatic increase in the number of phone calls businesses receive. Consider the research: – Google says that mobile search volume will surpass desktop search volume by 2013 or, perhaps, early 2014. (That’s just a few months away). – Recent […]
