Social psychologist Robert Cialdini, author of Influence: The Psychology of Persuasion, is well-known among digital marketers for his six persuasion principles. Recently, Dr. Cialdini published Pre-Suasion: A Revolutionary Way to Influence and Persuade, where he adds the 7th dimension to persuasion: Unity. Here, Cialdini points to the power of a shared identity in influencing people. […]

A lot of marketers ask: How do you get people to take action on your offer? The answer: design your website and offers based on how their brains operate. Get people to take action – design your website based on how the brain operates. #cro #persuasion Click To Tweet However, most marketers are still targeting the wrong side […]

 “When we do something that is not in line with our beliefs, we change our beliefs” When there’s a mismatch between our beliefs and behavior we experience what Leon Festinger calls a ‘cognitive dissonance’. And we have a strong motivational drive to reduce this dissonance. We can’t change the displayed behavior anymore, but we can […]

We recently had the opportunity to chat with the keynote speakers for Conversion Conference Las Vegas and thought we’d ask them a few questions to give attendees a preview of the insights and ideas they’ll learn at the big event. First up is web psychologist Nathalie Nahai, author of Webs of Influence: The Psychology of […]