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Our brain has two states … a lazy one and a working one, as I like to call them (both states are always working, just one is much lazier). Daniel Kahneman referred to them as “System 1 and System 2” in his book “Thinking, Fast and Slow.” From the outside, it might not seem like […]
Persuasion
Discover the psychological science of conversion
Episode 1: The ROI-magic of “Autonomy” Are you a conversion specialist? Are you good at getting shiploads of customers to buy, use and promote products? Awesome! Now how can you grow to become an even star? How about this? “Converting customers = converting brains” The more you understand your customers’ brain, the more you will […]
CRO: It’s not just about the tools, it’s about rhetoric
By Charlie Claxton VP of Creative Strategy, Produxs Given that the quest to increase conversion – the “take action” part of an event – is really about persuading a user to take action), and persuasion is at the core of rhetoric, why is there not more talk about rhetoric? Rhetoric, the art of discourse, […]
How to Use Time Scarcity to Improve Conversion Rates
By Joe Rawlinson Senior eCommerce Product Manager, National Instruments Time scarcity is one of the most powerful psychological influences we face as consumers. When we know something won’t be available much longer, we naturally feel compelled to buy it right now. We fear that if we wait too long, we’ll miss our opportunity and won’t […]
Big Numbers Convert Better
By Roger Dooley Author, Brainfluence We know that customers love to save money, so offering a sale price is a proven way to boost conversion. But, you can express those savings in different ways. For example, you could advertise either “price cut 33%” or “50% more” product. Those offers represent the same level of discounting. […]
