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By Phillip Klien Owner & Chief Innovation Officer, BTBuckets Admit it – when you think of “sales,” you immediately conjure an image of a sleazy car salesman pressuring you to buy something different than what you really want. It’s as if sales is something of a necessary evil. Well, we don’t do this as overtly […]
Persuasion
Top Conversion Optimization Resolutions for the New Year: Test According to Your Target Market
Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their […]
Your Personality Predicts Your Online Behaviour
Chances are you’ll have encountered a personality test at some point in your career. Whether you like these tests or not, decades of research have shown that our personality traits go a long way in explaining our behaviours and individual preferences [1]. Your personal(ity) profile Given that answers from even a short personality questionnaire can enable us to […]
Persuasion Profiling: Changing the Game of Online Marketing
By Arjan Haring Co-founder, PersuasionAPI/Science Rockstars “One of the things I hate the most is when they change the rules of something.” Arjan Haring Especially when nobody tells you they’ve changed the game.Take table tennis for example (also known as ping-pong). In 2001 the International Table Tennis Federation changed the rules on how you […]
6 Ways to Get Your Boss to Send You to Conversion Conference in Fort Lauderdale, Florida
We know how it feels when you’re dying to attend an industry event but cringe at the prospect of selling the idea to your boss. So with just a few days left till our Early Bird deadline, we’ve compiled six of the most effective ways to help you get the confidence to finally ask your […]
