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By Phillip Klien Owner and Chief Innovation Officer, BTBuckets When people learn that I work with conversion rate optimization (CRO) they immediately always ask me “what is the first (or most important) thing I should optimize on my web site“? Most people in the #measure industry probably get this a lot too. Now, you are probably […]
Persuasion
The Human Side of Conversion
As analysts we tend to use our systematic left side of the brain for optimization strategies. We apply multivariate testing and the Taguchi Method, breathe the confidence interval, and digest the funnel reports in our analytics platforms. Sometimes we are so focused on conversion metrics that we forget that we the people visiting our sites […]
2 Powerful Tactics to Increase Conversion and Drive Online Results
By Joe Rawlinson Senior e-Commerce Product Manager & Strategist, National Instruments How to Use Defaults to Drive Results We take recommendations all the time in our daily lives. You take the concierge’s recommendation when you go to the restaurant he mentions. You take your server’s recommendation at the restaurant when you order her suggested meal. […]
Convincing your boss with ROI
If you have to first convince your boss it’s worth your time and the company’s money to go, you’re not alone. There are plenty of Other Conversion Conference attendees that were and still are in your shoes. That is why we wanted to make it as easy as possible for you to convince your boss […]
Narcissism: Personalization’s Flip Side?
By Kate O’Neill CEO & Founding Partner, [meta]marketer (Originally published 6/8/11 at CMO.com) A video from the TED Talks series has been spreading through my digital marketing circles like a summer cold: Eli Pariser: Beware online “filter bubbles.” The video is often shared with a comment to the effect of, “You must watch this!” And, […]
