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by Patrick Bultema, CodeBaby Much of the focus on optimizing website results has been around “clicks.” For instance, we’ve focused on how to make a landing page more effective at getting a visitor to click on the desired button, to get that crucial first click. Similarly, we’ve focused on how to make an eCommerce page […]
Persuasion
Delivering Effective Personalization Through Automated Targeting
By Pete Olson, Amadesa Companies have long embraced A/B and multivariate testing for website optimization and the creation of “personalized” customer experiences. These tools often perform well, improving conversion rates anywhere from 5 to 50 percent. Even with this success, it’s clear that there are far more possible customer segments and related options than just […]
Social Validation: How Web Visitors are Influenced by Others
by Susan Weinshenk, PhD You are browsing a website to decide what to? boots to buy. You see a pair that looks good and then you scroll down to see the ratings. Several people say the boots are cheaply made and uncomfortable. What will you do? Will you buy the boots or not? If you […]
