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Times change! Platforms evolve and Google is one of them. As the search engine changes, so does search engine optimization (SEO). Actually, search doesn’t change much and doesn’t change fast, which is why we rarely write posts about trends. Articles we published years ago are still relevant today. But there is a gradual evolution in […]
PPC & SEM
7 New AdWords Tools & Features to Rock Your PPC Campaigns
Google is constantly testing and releasing new features in AdWords. Last year alone, we gained access to hundreds of new features, many that weren’t even announced! Of course, some of these changes have greater potential for impact than others, but how do you prioritize which bandwagon to jump on first? To save you time, I […]
