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We have been having a lot of fun with our Speaker Q&A sessions but thought we would change it up a bit. This time the questions will be coming from you, the Conversion Conference East Attendees. So if you’ve got a burning question that can’t wait until October to get answered, send an email to […]
Speaker Announcements
Social Media ROI – Simple Question, Complex Answer
By Justin Rondeau Director of Marketing, TemplateZone Last time I spoke at the Conversion Conference, I was in the camp of ‘If you are asking what the ROI of social media is, then you are asking the wrong question’.? Obviously this was not a particularly popular stance, being among some of the top eMetric and […]
Persona-Driven Landing Page Design
By Brian Lewis Acting Director of Optimization, SiteTuners Despite their well-meaning intentions, a lot of online marketers are burning precious marketing dollars every day. And the number one reason they’re wasting money is their ineffective landing pages. Why do so many marketers continually fail to design web pages that improve conversion? It’s because of what […]
Social Media Marketing: To tweet or to convert, that is the question
Having worked both in the Landing Page Optimization (a.k.a., Conversion Optimization) and Social Media sides of marketing, I am amazed how quickly the latter stole our hearts and minds, while the former continues to be a mystery for most marketers. When I set out to write the LPO Benchmark Survey for MarketingSherpa this January (publication […]
Relentless Innovation: How to Create a Tenfold Increase in Your Online Store Sales
How Rob Snell and his brother Steve took increased sales for their online family business, Gun Dog Supply, using e-commerce and a lot of Relentless Innovation.
