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Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their […]
Targeting
Learn from Amazon.com’s Targeting Mistake and Boost Your Conversion Rates Further
by Rich Page When we think of Amazon.com, we often think of the fantastic personalized recommendations and content suggestions they provide while browsing their website. And they are great at doing this on their product pages and shopping cart. BUT. They are making a major mistake on their homepage that is really limiting their visitor […]
Aligning a Persona’s Intent to Content and Action; Building a B2B Success Framework
By Chris Pinkerton Senior Account Director, Mediative MarketingSherpa recently released research indicating that 41% of B2B firms have established buyer persona’s, while 47% of organizations do not. This is not a shock. I have found that in the digital space most marketers are so concerned with moving fast, just to keep up, that they […]
How to Optimize Traffic from Organic Search
By Ben Hunt Owner, Ben Hunt Limited A few years ago pay-per-click gave marketers a revolution for generating profits. It provided an easy way to push traffic to sales pages, measure the results. Then we could optimize the landing pages to boost conversions. Today, PPC has lost its appeal for most of us. The […]
Zero Steps to Copy That Will Make Visitors Stick
By Brian Massey Conversion Scientist, Conversion Sciences, LLC A good writer can create images better than a graphic designer. Whenever we design a Web site, we inevitably ask our graphic designers to give us three comps. Then we, the completely unqualified non-graphic-designers decide which one we “like” best. We might even ask a […]
