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Your site’s visitors have ADHD. If they don’t like what they see within 1/20th of a second, they’ll hit the back button and go to your competitor’s site. So before you obsess over all the conversion principles for your landing pages, the first job your pages need to do is simply prevent people from hitting […]
Testing
Beware: 5 Wicked Lies Conversion Consultants Are Telling You
Lie #1: “Improving conversion starts with color testing your buttons. Button testing is THE most important thing because red/orange/green/rainbow/polka-dotted/zebra-spotted buttons perform x times better than any other color buttons.” You know what? Red/orange/green/rainbow/polka-dotted/zebra-spotted buttons can perform x times better than any other color buttons and in the big scheme of things, there are hundreds (yes, […]
7 Ways to Refresh Your Testing Strategy
Every once in a while it pays off to “test outside the lines.” Don’t get stuck in a testing rut and run the same old tests on copy and layout to increase clicks and conversions. It’s high time to shake up your site testing plan, and start testing new elements such as form length, shipping […]
6 Steps to Emotional Design that Increased eCommerce Revenues in 30 Days
Fact: In 2013, 50% of potential customers online abandoned the checkout page without completing their purchase. (more facts) The bottom line: In less than 1 month, a top fashion ecommerce site increased its revenues by 86% and their average revenue per visit by 117%. What: Conversioner teamed up with one of the top fashion e-commerce […]
Simple Neuromarketing Hacks that Increased Revenue by 65% in the First Round
By Talia Wolf CEO, Conversioner Image source We’ve just finished our first round of tests with one of our new partners & have interesting results that can help in your next optimization test. The product enables customers to design & personalize their own invitations, greeting cards, slideshows and more. As a photo service, […]
