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By Ryan Dahlstrom Staff Manager, Interactive Windstream Communications Everyone is unique. We all think, act, and respond differently to situations than the person sitting next to us in the office, on the bus, or at home on the couch. So, assuming this to be true in each and every situation in which we find […]
Testing
How to Build a Strong A/B Testing Plan That Gets Results
A strong A/B testing plan will allow you to increase your revenue. You will also learn valuable insights about your customers, because you will know their preferences instead of guessing what your customer may want. A/B testing produces concrete evidence of what actually works in your marketing. Continuously testing your hypotheses will not only yield […]
3 Little Known Problems That Invalidate Your Testing Data
You may have validity problems built into your testing process, and not even know it. Managing an A/B Testing process is challenging. Optimizers work hard on getting insights, validating insights with analysis, developing treatments to web pages, and finally testing. In this post I’m going to tell you about the common validity issues which are an […]
8 Hurdles to Getting a Test Out the Door
By Naoshi Yamauchi Chief Performance Officer, Brooks Bell In a perfect world, testing would be as simple as pushing a button and waiting for the results to roll in. But the world of testing is far from perfect—and getting an A/B test up and running can be a challenging, frustrating proposition. When planning a new […]
Conversion Rate Optimization for the Enterprise
By Chris Goward President & CEO, WiderFunnel It takes more than just good test ideas to get the best results in an enterprise-level company. How do you implement a conversion optimization strategy for a website that has over 17 thousand pages, plus landing pages and campaign microsites? How do you make sure your website […]
