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After attending Conversion Conference East in 2011, my ideas of testing on the web took a decidedly scientific turn. The Oxford English Dictionary defines the scientific method as: “a method or procedure that has characterized natural science since the 17th century, consisting in systematic observation, measurement, and experiment, and the formulation, testing, and modification of […]
Testing
Top Conversion Optimization Resolutions for the New Year: Test According to Your Target Market
Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their […]
Top Conversion Optimization Resolutions for the New Year: Start Usability Testing
Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their […]
Top Conversion Optimization Resolutions for the New Year: Measure Revenue Per Visit
Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their […]
Pooh, Doggcrapp, Fishing: Reasons to Come Hear Me Speak at the Conversion Conference
By Nik Rajpal VP of Client Services, Exclusive Concepts Noted honey expert, Winnie the Pooh, once said “Before beginning a Hunt, it is wise to ask someone what you are looking for before you begin looking for it.” A classic problem with many conversion optimization programs is that they lack direction in the hunt […]
