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Many will tell you that a/b and multivariate testing is rewarding and even addictive for an online business. If done correctly it can help you learn where you can fix problematic areas in your conversion funnel, iterate on designs, identify segments and target content to those segments. Few organizations reach this state of testing-nirvana though; […]
Testing
Conversion Optimization for Deep Impact
By Chris Goward Co-founder and CEO, Widerfunnel Marketing Optimization If you’re still just tweaking and tuning your landing pages, you’re missing out on the bigger potential of comprehensive conversion optimization. Landing Page Optimization (LPO) has had a lot of attention over the past few years, and with good reason. The math is compelling. When […]
Blowing through hurdles: A no excuses approach to landing page optimization
By Mary D’Alatri Director of Account Services, ion interactive As the Director of Account Services for a company that has helped hundreds of customers design and maintain their landing page optimization programs, I’ve heard plenty of excuses attempting to explain why marketers haven’t been able to focus on optimizing their landing pages in the […]
Testing & Analytics: Helping to Define Success or Failure
By Eric Hansen Founder and CEO, SiteSpect A common disappointment among companies deploying testing and optimization technology stems from tests that do not yield the radical improvements expected. Has this happened to you? Working with our customers, we’ve seen that sometimes even the most dramatic design changes produce no significant differences in their click-through […]
Time to Insights: 13 Ways To Get Quality & Actionable Online Insights Fast
By Keith Hagen Revenue Engineer, ConversionIQ Everyone knows the value of customer insights. If you know your customer’s needs, wants, triggers etc, you will be able to design, develop, deliver and market a product or service that’s “spot on”. There are so many ways to get insights into your online users today (many of […]
