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BabyCenter’s Director for Global Marketing Seth Berman on the Year of the Mobile and Fave Spots as a San Francisco Local Editor’s Note: With Conversion Conference 2012 San Francisco just around the corner, we thought it’s about time you learn a bit more from each of our speakers. So we put on our journalist/paparazzi hat […]
Testing
You Ask, They Answer: Conversion Conference 2012 Speakers’ Q&A Series 1
Usertesting CEO Darrell Benatar on Hot Trends and the Best Italian Food in San Francisco Editor’s Note: With Conversion Conference 2012 San Francisco just around the corner, we thought it’s about time you learn a bit more from each of our speakers. So we put on our journalist/paparazzi hat and placed each speaker on the […]
The Essential MVT Roadmap: Test Planning Secrets to Ensure Success
You already know that running multivariate tests can help you improve the usability and effectiveness of your site, but where do you start? Typically you want to examine your web analytics framework and truly understand the most important metrics, known as key performance indicators (KPIs), behind your business goals. Those KPIs, in turn, can be […]
Q&A with Eric Hansen
Next in our Conversion Conference speaker Q&A sessions is Eric J. Hansen, CEO & Founder SiteSpect. SiteSpect provides the world’s only non-intrusive web optimization solution, enabling marketers to perform rapid A/B testing, multivariate testing, targeting and personalization, mobile content optimization as well as web performance optimization across all of your sites and landing pages … […]
Common struggles and marketing challenges from Dreamforce 2011
This past week, I was visiting San Francisco to speak at Dreamforce 2011 and support HubSpot’s marketing campaigns there. While I was there, I had many opportunities to speak with marketers from different organizations and learn about their struggles and marketing challenges. Of course, I was also able to offer them suggestions on how to […]
