Personas 201: Three Ways to Leverage Personas in 2011

By Brendan Regan, FutureNow Plenty of great posts have been written over the years about what marketing personas are, how to create them, and why they’re useful. This post assumes you’ve already done the hard work of creating marketing personas. You’ve got them, and boy, do they look pretty! But they’re essentially gathering dust on […]

Conversion Conference 2010 West Wrap Up

The inaugural Conversion Conference West 2010 was a smashing success! The event, held on May 4-5, 2010 at the luxurious Fairmont Hotel in San Jose was well attended by by an enthusiastic worldwide audience. Attendees came from countries as far away as Poland, Sweden, Israel, German, Australia, Canada, Brazil, and Singapore. Three keynotes by Tim […]