By Will Close Global Test Learning & Pipeline Coordinator, Dell If you work to improve conversion on your site – ConvCon is an event your peers will attend and you’ll be jealous. At San Francisco eMetrics 2012, a colleague and I snuck into the last 10 minutes of Q&A for the Conversion Conference. We were […]

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By Kamal Tahir Experian Automotive Conversion Conference is part about listening from the experts and their best practices, and part of it is engaging with peers from various industries and at various parts of the organization, all focused on that important question for marketers: how do you make the funnel more effective, reduce friction in […]

By Martin Smith Director of Marketing, Atlantic Business Technologies, Inc. Sometimes your reach exceeds your grasp. As a former Director of Ecommerce for a multimillion dollar B2C site my reach exceeded my grasp daily (lol). You know you are an ecommerce online merchant when the disparity between grasp stops being unusual or strange. You know […]

By Kim Butler www.TheURLdr.com As an online marketing and e-commerce consultant, I’ve seen my share of bad website designs. Small businesses in particular, suffer from this affliction. I never cease to be amazed at the professional web design companies that produce sites that do nothing more than take up space on the internet. They all […]