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Are you easily impressed by shiny, new toys? Most digital marketers are and you can hardly blame them. Facing mounting pressure to get immediate results from their marketing activities, a lot of digital marketers are often compelled to hop in on the bandwagon of “hot trends” in the quest for effective strategies. Unfortunately, most of […]
Usability
The Biggest Cause of Visitor Failure: Approaches for Improving Findability
How many times have you walked back and forth across the grocery store in search of that one item that you can’t seem to find? How many times have you asked for help, or worse, left without finding it? Now think about your web visitor. What if they are looking for an item that they […]
“What about me?”
By Charlie Claxton VP of Creative Strategy, Produxs I can think of few audiences more reliably self-centered than website visitors. People have infinite great choices about where they spend their time online these days, and I can think of very few situations in life where the demanding “What about me?” question is asked so quickly. […]
Top Conversion Optimization Resolutions for the New Year: Start Usability Testing
Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their […]
Enhance Website Usability with Basic Design & Copy Principles
By Mike Perla Director of Conversion Optimization & Creative, Fathom Online Marketing When it comes to converting visitors, addressing usability issues – or “friction” – should frequently be your first step. No matter how compelling your business offer, you will certainly lose conversions if visitors have difficulty absorbing your content or determining what step […]
