717 798 3495
By Keith Hagen Revenue Engineer, ConversionIQ Everyone knows the value of customer insights. If you know your customer’s needs, wants, triggers etc, you will be able to design, develop, deliver and market a product or service that’s “spot on”. There are so many ways to get insights into your online users today (many of […]
Usability
Is Your Web Site a Swiss Bakery Lady?
By John Ekman Chief Conversionista, Conversionista! In the 90’s I studied Engineering Physics for one year at the Technical University of Lausanne, Switzerland. I studied stuff like Quantum Mechanics, Solid State Physics, Complex Analysis and similar. In French. No kidding. It was not easy, but actually not as hard as you might think. However, […]
“Usability Doesn’t Have to be Complicated” – Interview with Steve Krug
Web Professional Minute recently interviewed Steve Krug, Author of, “Don’t Make Me Think” & “Rocket Surgery Made Easy” and posted this video, titled, “Usability Doesn’t Have to be Complicated” – Interview with Steve Krug, on their site on September 30th, 2011. Since Steve will be Keynoting Conversion Conference East this month, we thought it would […]
The Dark Side Of Usability: When Business Goals & User Goals Collide
By Lance Loveday CEO, Closed Loop Marketing We’ve all experienced it at some point; the sneaking suspicion that those we’ve chosen to trust may not be entirely worthy. Take web sites, for example. We visit a web site, look around and like what it has to offer. We want to believe that the site—and the […]
