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“What’s essential is invisible to the eye.” – The Little Prince by Antoine de Saint-Exupery As designers and creatives, a great deal of our work is done behind-the-scenes, invisible to the outside eye. Countless hours are dedicated to brainstorming, conducting research, collecting data, nurturing big ideas, using your imagination and discussing endless possibilities – all in the […]
User Experience
From “I Can’t” to “I Can”: Turning Problems Into Opportunities [Video]
I CAN’T. Two words that spell the difference between achievement and stagnation. “I can’t” raises the question of agency. Therein lies its power. According to Motivate Design CEO Mona Patel, who also authored Reframe: Shift the Way you Work, Innovate and Think, to say “I can’t” is to be human. It is an admission of […]
Does Your User Experience Build Trust?
When it comes to real estate, they say the thing that matters most is location, location, location. Similarly, when it comes to online influence, your user experience must foster trust, trust, trust. Winning online trust will take you down the road to success. Losing online trust can completely undermine everything you do. In a previous […]
Case Study: How Making Pages 2 Seconds Faster Boosted Conversions By 66%
You can spend all kinds of ad dollars getting people to your site. You can invest in SEO to get people to your product pages. You can offer the most competitive prices and free shipping to tempt people to load up their shopping carts. But if you can’t make the checkout process fast on every […]
Why You Should Invest in UX Design Now
Is your solution to increasing your sales based on attracting more visitors to your site rather than getting more sales from the visitors you do attract? Brands and businesses spend tens of thousands of dollars each month on SEO, PPC, etc., all to get more people to their site. Yet, they only make a token […]
