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By Charlie Claxton Chief Creative Strategist, UpTop There are several important aspects to consider when setting the strategy of your online experience. Regardless if your strategy is a mobile first one (which I recommend) or not, there are several things you should consider. 1. Imagery 2. The User Experience 3. Textual content Imagery […]
User Experience
The 5 First Steps in Optimizing Performance to Engage Users
By Ari Weil Director of Products, Yottaa Every marketer knows that faster pages lead to fewer bounces, and that a faster site converts better overall…right? In reality, speed is important, but the benefits are finite. Once you achieve page load times in the 2-4 second range, you’ve reached the point of diminishing returns from […]
10 Ways to Get Better Competitive Data
Don’t copy competitors, learn from them. Your site is part of a broader experience people have as they try to accomplish what they set out to do. Your customers are different, your product is different, and your service is different from your competitors. And yet people draw their expectations from the ecosystem in which your […]
The 4 A’s of Killer Conversions
By Larry Marine User Experience Architect, Intuitive Design The underlying principles of UX design are rooted in psychology and leverages what we know about human cognition to incite specific behaviors. Tactical UX focuses on applying predictable patterns of behavioral psychology to compel site visitors to perform desired behaviors. Following up on my recent […]
ROI on UX – The Evidence is Mounting
By Lance Loveday CEO, Closed Loop It should not be news by now that investing in a good customer experience throughout a company drives better business results. Yet somehow, companies are still reluctant to fully commit to revamping websites, customer support, and other interaction points to create a more painless customer experience. I’ve always been […]
