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So, you have a new, beautiful video ad that is optimized for YouTube and you’re pumped to plug it in and watch those conversions start rolling in. Have you considered yet where you are going to place this ad? (No, YouTube is not an acceptable answer). You need to know who you are going to […]
Video Conversion
Video Marketing Strategy: Three Fundamental Goals for Your Videos
Like anything else done well, great video marketing has a learning curve. Sure, there are technical things to learn about lighting, camera settings, and editing software, but there’s also critical learning and experience that’s needed to harness video in all of its strategic glory. A key question you might be asking yourself at various stages […]
Video 2.0: Video Players that Convert More Viewers into Customers
The benefits of using video to convert viewers into customers are well documented. According to KISSmetrics, viewers are anywhere from 64-85% more likely to buy after watching a product video. And a survey by Animoto found that 73% of consumers are more likely to buy a product or sign up for a service if they […]
Why Video Should Be a Part of Your Strategy
Transcription: Hi, I’m Arnie Kuenn, president of Vertical Measures, and I’m going to be presenting Powerful, Low Cost Video Marketing Strategies to Improve Your Conversions at this year Conversions Conference in Chicago, June 25th and 26th. Today’s Internet marketing strategy should enhance and support your businesses overall marketing objectives, including getting more leads and more […]
Social Media Marketing With Video – Our Visual Society
Magic Lanterns Have you ever heard of a magic lantern? Unless you’re an avid history buff, the answer is probably not. The magic lantern marked the beginning of modern society’s fascination with visual images. In the mid- to late- 1800s, different investors experimented with glass slides viewed with a projector (all operated by hand of […]
