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Are you easily impressed by shiny, new toys? Most digital marketers are and you can hardly blame them. Facing mounting pressure to get immediate results from their marketing activities, a lot of digital marketers are often compelled to hop in on the bandwagon of “hot trends” in the quest for effective strategies. Unfortunately, most of […]
Web Design
10 Detours to 7 Dead Ends On Your Website
There’s a report in your Analytics called ‘User Flow.’ It’s a beautiful, but difficult report to read. It combines a lot of data, showing how visitors move throughout your site. Honestly, I’ve never really gotten actionable insights from this report, but there’s one part of this report that has taught me a lot: the name, […]
There’s No Place Like Home
By Brian Lewis, Director of Optimization, SiteTuners Many times the name we call something greatly affects our attitudes about that something. Take the term “home page”, for instance. In the context of the web, we all know that our home page is where most of our visitors will first meet us, experience our brand […]
The Dark Side Of Usability: When Business Goals & User Goals Collide
By Lance Loveday CEO, Closed Loop Marketing We’ve all experienced it at some point; the sneaking suspicion that those we’ve chosen to trust may not be entirely worthy. Take web sites, for example. We visit a web site, look around and like what it has to offer. We want to believe that the site—and the […]
Flash Home Pages – A Really Bad Idea (Did your Agency recommend one?)
By Raquel Hirsch President, Co-founder WiderFunnel Marketing Optimization Ordinarily, I don’t advise paying much attention to Conversion Optimization tips because “best practices” and “tips” only have limited value — and should always be tested, in each and every particular situation.These little gems of highly priced advice from consultants are often based on intuition and esthetics […]
