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We know that infants flop before they crawl, crawl before they walk and walk before they can run. So I find it surprising that so many companies try to start their conversion rate optimization (CRO) process at a sprinter’s pace. Just as you wouldn’t expect an infant to get up on two feet and run […]
Video Marketing Strategy: Three Fundamental Goals for Your Videos
Like anything else done well, great video marketing has a learning curve. Sure, there are technical things to learn about lighting, camera settings, and editing software, but there’s also critical learning and experience that’s needed to harness video in all of its strategic glory. A key question you might be asking yourself at various stages […]
Using Luck To Your Startup’s Advantage
In this article that originally appeared on Fast Company, Dynamic Yield CEO Liad Agmon debunks the notion of luck based on superstition and encourages entrepreneurs to embrace probabilities and trust their gut. Luck, I would argue, is one of the most important factors in deciding whether a startup succeeds or fails. While hard work and great […]
What Does “The Next Level” for Digital Marketing Look Like?
“We want to take our marketing to the next level.” We hear that often. But with digital marketing becoming more complex by the minute, what does the “next level” even look like? It’s Holistic With cross-device and cross-channel behavior becoming more the norm than the exception, marketing programs that are siloed by channel are going […]
Personalization and Your Customers’ Ecommerce Journey
Online shopping is no longer about the utility of the website or the moment the customer makes a transaction. Today’s e-commerce sites have become places to curate brand personality and create meaningful connections with customers. “#Ecommerce sites now curate brand personality & create connections w/ customers” – @thegrahamcooke #cro Click To Tweet Personalization doesn’t simply instill loyalty […]
