717 798 3495
Let’s face it, the main objective of every online business is converting website visitors into customers or subscribers. However, that’s easier said than done. Even with the best copywriters, web designers, PPC experts and other marketing gurus working day and night on your campaigns, you may not see the results you want. The first thing […]
34 Painful Lessons Amy Africa Learned from Failed Conversion & Testing Strategies
Everybody makes mistakes, but no one likes to talk about them. Optimization and ecommerce expert Amy Africa is one of the few exceptional people who isn’t afraid to admit and talk about failures. At Conversion Conference Las Vegas, Amy frankly talked about the things she’s done that were complete flops so others can learn from […]
Strategies for Creating Content That Converts
At the 2015 Conversion Conference in Las Vegas, conference chair Tim Ash shared his tips for creating content that sells. Tim pointed out that 95 percent of marketers are doing content marketing wrong. In fact, majority of content efforts out there are geared toward “noisemaking” or broadcasting, which is characterized by the following: Pumping out […]
8 Qualities of Successful Conversion Rate Optimizers
One of the highlights of Conversion Conference Las Vegas 2015 was Closed Loop CEO Lance Loveday’s keynote presentation. Lance shared the results of a study on the qualities shared by the most successful conversion rate optimizers. Lance’s keynote shed light on the cognitive style, personality, and motivations that differentiate the CRO masters from the rest. […]
Digital Marketing Trends, Challenges, and Top Optimization Pet Peeve with Tim Ash
Conversion Conference Las Vegas kicks off tomorrow! In case you didn’t hear, the conference SOLD OUT on Friday – the Rio is going to be packed to the roofs with conversion optimizers from 27 countries. We know you’re as excited as we are for the big show so here’s an interview with Conversion Conference founder […]
