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When it comes to real estate, they say the thing that matters most is location, location, location. Similarly, when it comes to online influence, your user experience must foster trust, trust, trust. Winning online trust will take you down the road to success. Losing online trust can completely undermine everything you do. In a previous […]
Social Shopping: Make the Most of Your Online Customer Communities
In a previous blog post we talked about making the most of your socially active customers. But what about the groups of people shopping on your website right now who have interests in common with your brand and each other? How can you help these customers connect socially and at the same time enhance the […]
Must-Attend Sessions for Designing Persuasive Web Sites
Conversion Conference Las Vegas kicks off next week! To continue our mission of helping you get the most out of your stay, we’re back with another list of must-attend sessions. Since it’s Star Wars Day, we picked out presentations where you can learn essential skills for any serious conversion Padawan: Jedi tricks for persuading web visitors and […]
The Ultimate Cheat Sheet for Writing Compelling Headlines
The most important line you’ll write for your blog post or any type of content is the headline. Advertising pioneer David Ogilvy once reported only 1 in 5 will make it past your headline into your copy. Though I don’t have a modern day update on the percentage, I suspect, given the immense volume of […]
10 CRO & Testing Experts Share the Most Important Lessons They’ve Learned From Optimizing Websites
Ever wonder what significant learnings the conversion rate optimization veterans have acquired from spending years in the trenches? Well, you’re about to find out. We reached out to our friends of world-renowned CRO and testing experts and asked them about the most important lessons they’ve gained from their optimizing experience. Here’s what they had to […]
