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Conversion Conference Las Vegas is happening in less than 3 weeks so we thought we’d help you plan your stay with us. To start with, we picked out the must-attend sessions for folks running e-commerce businesses, with your top priority areas in mind: personalization, mobile, and end-to-end conversion rate optimization. Optimizing E-commerce Conversions with Real-Time Web […]
Case Study: How Making Pages 2 Seconds Faster Boosted Conversions By 66%
You can spend all kinds of ad dollars getting people to your site. You can invest in SEO to get people to your product pages. You can offer the most competitive prices and free shipping to tempt people to load up their shopping carts. But if you can’t make the checkout process fast on every […]
Eight By Eight CEO Amy Africa Talks About Digital Marketing Trends, Failure, and Her Top Optimization Pet Peeve
Today we have Amy Africa, the CEO of Eight by Eight. Amy Africa has been in the forefront of web usability studies, web design improvement, and successful e-commerce for more than 15 years. Her intensive experience in field testing and web user studies has made her one of the most in-demand usability and ecommerce experts. […]
Where Is Your Ecommerce Site Hurting the Most?
Optimizing your E-commerce web site is no small feat. So you better start in the right place. Too often we run into E-commerce teams that have fallen into the habit of “shotgun AB-testing”, they spray AB-test all over the place with no clear idea of how to prioritize their testing. Our E-commerce Effectiveness analysis will […]
Closed Loop CEO Lance Loveday on Big Data and the Pitfalls of Testing
Today we have Lance Loveday, Founder and CEO of Closed Loop (CLM), and a well-regarded user experience design expert. Lance started his digital marketing career as a web site manager for a Fortune 100 company in 1998, before moving on to establish CLM in 2001. He has since worked with a number of startups and […]
