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There are many well-known techniques to build trust on your website, including using real testimonials, incorporating trust-building 3rd party seals, showing logos of prominent customers, leveraging social proof and more. And you should use as many of those techniques as possible on your site! After all, trust concerns are one of the biggest reasons potential […]
The Road to Higher Conversion
Prioritization is hard, even for conversion professionals with years of experience. For newcomers, this can become downright daunting. There’s split and multivariate tests, the need to evaluate whether or not a full web site redesign is required, and planning the the user experience for multiple devices and screen sizes. But that’s not the end of […]
Asking the Right Questions About Mobile Visitors
When we stand up a website, perhaps the most valuable question we can ask about our visitors is, “What triggered them come to our website? What problem are they trying to solve?” The question is different when someone comes on their smartphone. The question is, “What triggered them to come to our website from where they […]
The Web Psychologist Nathalie Nahai on Persuasive Marketing Messages, Online Trust, and Her Optimization Pet Peeve
We recently had the opportunity to chat with the keynote speakers for Conversion Conference Las Vegas and thought we’d ask them a few questions to give attendees a preview of the insights and ideas they’ll learn at the big event. First up is web psychologist Nathalie Nahai, author of Webs of Influence: The Psychology of […]
What to Test When You’re New to Testing
You should split test the headline first! Bollocks. The images! What a load of crap. That’s the kind of advice most articles out there would give you. The truth is that answering “what to test first” is like answering “how much does a car cost?” – it depends. Eventually you should test everything that you have traffic for, […]
