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Even as digital technology advances at unprecedented rates, nothing is more powerful when it comes to consumer buying decisions than simple word of mouth. In fact, for marketers the most significant use cases for online behavior are those in which social media serves to amplify the power of word of mouth and trusted recommendations. We […]
Conversion Hacks, CRO Tools + More: New Sessions Added to Vegas Agenda
Conversion Conference chair Tim Ash reached out to his network to find out what people really wanted to see at this year’s ConvCon in Las Vegas. Happily, many of the suggestions were things that are already well covered on the agenda – mobile optimization, cross-device tracking, and personalization were among the top mentions that are […]
The Biggest Cause of Visitor Failure: Approaches for Improving Findability
How many times have you walked back and forth across the grocery store in search of that one item that you can’t seem to find? How many times have you asked for help, or worse, left without finding it? Now think about your web visitor. What if they are looking for an item that they […]
7 Key Performance Indicators for eCommerce You Should Be Tracking
A lot of online business owners might think that the only thing they need to worry about is keeping track of how many people are buying their products. And while that is certainly true, there are a number of Key Performance Indicators (KPIs) that you should keep your eye on in order to make sure […]
How to Use 5-Second Tests to Improve the What, the Why, and the CTA on Your Website
Your site’s visitors have ADHD. If they don’t like what they see within 1/20th of a second, they’ll hit the back button and go to your competitor’s site. So before you obsess over all the conversion principles for your landing pages, the first job your pages need to do is simply prevent people from hitting […]
