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Just a decade ago, conversion rate optimization (CRO) was the playground for early adopters who demonstrated that website traffic means nothing if visitors do not convert into customers. Today, CRO has become an important staple for all digital marketers, whose success often hinges on the quality and quantity of data they have to drive their […]
11 Culprits of Poor Website Conversions
You’ve got it going on with your keywords. You’re ranking high. The traffic is coming now. Web-a-palooza. Party time. Cha-chiiiiiing. Not so fast Master Webmeister. It seems visitors are bugging out before they click a single thing. This buzz-kill problem is called “bounce” in web speak. I call the culprits “website conversion killers.” You probably […]
3 Simple Copywriting Tips for Conversion Optimization
When you’ve got traffic coming to your site but it isn’t converting, copywriting tips for conversion optimization can help you turn lookers into buyers. Why waste time and money modifying marketing campaigns when a few simple tweaks can get more visitors to your shopping cart? It’s unnecessary. Before you go making costly changes, spend some […]
Video 2.0: Video Players that Convert More Viewers into Customers
The benefits of using video to convert viewers into customers are well documented. According to KISSmetrics, viewers are anywhere from 64-85% more likely to buy after watching a product video. And a survey by Animoto found that 73% of consumers are more likely to buy a product or sign up for a service if they […]
8 Things Every CRO Expert Should Be Doing With Google Analytics
If you’ve been living under a rock for the last 2 years, you may not have noticed that Google Analytics has changed…a lot. As CRO experts, we know that good measurement is the foundation of everything we do. With the popularity of Analytics only continuing to grow at every level, it’s our responsibility to stay […]
