Wondering which presenters and sessions were a huge hit among conversion geeks and digital marketers at Conversion Conference Chicago 2014? Well, the results are in (drumroll…) and here are the highest rated speakers and presentations from our final Chicago show based on audience feedback and ratings: 1. Charles Nicholls, Chief Strategy Officer, SeeWhy A […]
Mobile Conversions: What Makes Callers Convert?
Mobile commerce continues to be hampered by a number of conversion barriers, including security concerns and the fact that, as SeeWhy Chief Strategy Officer Charles Nicholls puts it, “fat fingers and small screens don’t mix well.” But with mobile devices driving a growing percentage of e-commerce transactions, marketers can ill afford to ignore the channel. […]
What You Missed at Conversion Conference Chicago 2014
The third Conversion Conference in Chicago wrapped up on June 19th – the biggest gathering so far of digital marketing and CRO geeks in the history of the conference. The event was a great success: attendees reported going home with lengthy to-do lists for testing and improving their web sites. But the best thing […]
3 Must-Read Articles for Conversion Conference Attendees
Business cards? Check. Booked hotel room? Done. Elevator pitch? Wait, what? We know how nerve-wracking it can be to attend conferences, especially if you’ve been hiding in your digital cave for too long. So now that Conversion Conference Chicago is kicking off tomorrow, we thought we’d help calm your nerves a bit. And what better […]
5 Quick Ways to Humanize your Email Marketing
Small businesses have an advantage. Unlike big corporations, smaller companies can be more personal, more relatable, more human. Unfortunately, a lot of little companies miss out on these opportunities. Email marketing is a classic example of how the little guys have the edge. It’s a chance to promote your content directly to your audience, person […]